Know what to improve, why it matters and what comes first.

What the audit examines

The review follows the routes a real visitor is likely to take. It checks whether the offer is understandable, important information is easy to find, navigation labels make sense and calls to action lead somewhere useful. Key pages are viewed at common mobile and desktop widths to find layout, readability and tap-target problems.

Sitebirch also checks visible broken links, heading structure, page titles and descriptions, image alternative text, obvious form usability issues and basic signs of avoidable page weight. The goal is to identify practical obstacles. It is not to produce a guaranteed search score or claim that one automated metric represents the whole website.

Who it suits

An audit is useful when a website looks acceptable but produces few enquiries, when several people have made conflicting suggestions, or before spending money on a redesign. It can also help after a hurried launch, when mobile pages have never been reviewed carefully, or when you have inherited a website and need a sensible starting point.

The £95 starting price covers a small brochure or service website with an agreed set of key pages. Larger shops, membership platforms, multilingual sites and complex web applications need a separate quote because the number of journeys, templates and account states increases the review time.

What is included

• A written summary of the website’s main strengths and obstacles.
• Page-specific findings with enough context to locate each issue.
• Usability, navigation and mobile-layout observations.
• Checks for broken links and obvious contact-form friction.
• Basic on-page SEO and content-structure observations.
• Recommendations grouped by high, medium and lower priority.
• A suggested order of work so urgent fixes are not buried.

Recommendations explain the likely benefit as well as the change. For example, “make the button larger” is less useful than identifying that the primary mobile enquiry link is difficult to tap and specifying an appropriate target size.

What is not included

This is not a penetration test, malware scan, formal accessibility certification, legal compliance audit or promise of improved rankings and sales. It does not include access to private customer accounts, server logs or paid third-party tools unless those items are specifically agreed.

The audit price does not include implementing every recommendation. You can make changes yourself, send the report to another developer or ask Sitebirch to quote for selected fixes. Content rewriting, backlink analysis, ongoing rank tracking, competitor research and large-scale performance engineering are separate services.

How the review works

You provide the public website address, the main services or products, the action you want visitors to take and any known concern. Sitebirch confirms which pages and journeys are included. A public-facing review usually needs no account password. If a private area genuinely matters, a secure access method and its scope must be agreed separately.

A small audit is normally delivered within 2–4 working days after the scope and payment terms are confirmed. The report reflects the website as it appears during the review, so planned changes should be mentioned before work starts. After delivery, you can ask a reasonable clarification about a finding; new analysis or additional pages may need a separate quote.